The Strategic Planning and University Transformation Unit which is placed under the Rector’s Office, coordinates the campus strategic planning and manages the campus strategic official information. This unit is entrusted to support University Transformation Division (BTU), Universiti Teknologi MARA in planning, strategizing and executing UiTM2025 strategic plan to become globally renowned university by 2025. The aspiration of UiTM2025 is to lead UiTM in achieving the three (3) significant strategic thrusts which are quality education, global excellence and value-driven performance. New values, excellence, synergy and integrity (ESI) were introduced known in attempts to harness transformation agenda by inculcating and synergizing the excellence in the university culture whilst adhering for integrity values.